René Furterer is heading back to its roots.
This story first appeared in the May 9, 2008 issue of WWD. Subscribe Today.
The Paris-based company, which is owned by Pierre Fabre Laboratories, a leading French dermo-cosmetic and pharmaceutical firm with more than $2 billion in worldwide sales, has updated its logo and packaging, and has reformulated several items to reflect the natural positioning of the brand.
Founded by French hairstylist René Furterer in 1957, essential oils and natural plant extracts have always been at the heart of the brand and its formulations. Now, the firm is using these formulas to address modern-day concerns, most notably hair loss.
The first of two big hair loss-related launches is Triphasic, which addresses vascular (poor circulation), hormonal and tissular (loss of elasticity) causes of hair loss. To address vascular hair loss, formulas include pfaffia extract with essential oils of orange and lavender. For hormonal hair loss, hydrolyzed curbicia extract with zinc sulfate and vitamin B6 is in formulas. For tissular hair loss, formulas use hesperidine methyl chalcone with aminoprotiens, vitamins A, E and B5. Triphasic, which has three patents, is a program designed to be used in three-month intervals. During the first month, two vials should be used each week. For months two and three, one vial should be used a week. Triphasic sells for $77 per box of eight vials.
Also new is RF-80 Hair Strengthening Formula, which targets hair loss caused specifically by stress and pregnancy. Its double-patented formula includes pfaffia extract with essential oils of lemon, sage and niacin, and methionine, which is meant to help rebuild broken hair strands. RF-80 is designed to be used for three months. During the first month, users are instructed to apply two vials a week. For months two and three, users apply one vial a week. The item retails for $67 for a box of 12 vials.
René Furterer is sold in 40 countries worldwide with a René Furterer Institute located in Paris. The range includes eight treatment programs, and hair care products that address fine, dry and oily scalps and hair. A styling range is also available.