By  on September 5, 2008

René Furterer is aiming to simplify fighting frizz.

Since the professional brand’s current frizz-fighting range, Fioravanti, has been found to be “a bit confusing,” said Thierry Chenain, president of René Furterer, “we decided to use new technology and focus a new line specifically on antifrizz and controlling flyaways.” Fioravanti, he explained, also makes items that address shine and volume, sending it into “Who is this for?” territory.

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