Retailers are gearing up to serve the needs of the 46 million women facing some form of hair loss.This month, Sephora will roll out 10 stockkeeping units from Keranique to 20 physical stores. That comes on the heels of a successful launch online last year that features the clinically proven hair regrowth treatment. The brand is also in the works of launching on e-commerce with Sephora Canada.The Atlantic Coast Brands-owned line will also broaden its reach with its full lineup making its debut in all 68 Beauty Brand doors in April. Lord & Taylor is currently adding the brand to its expanding hair-care assortment online, as well.The latest distribution joins an existing presence in Ulta Beauty stores, ulta.com, nordstrom.com and HSN.Industry sources estimate Keranique is growing at a double-digit rate with yearly sales exceeding $48 million.What’s attracting merchants to Keranique, said Tom Shipley, the company’s co-chief executive officer, is that it is targeted specifically at women, a market that had been overlooked in a category dominated by male remedies. For women in particular, thinning hair had been a “taboo subject,” Shipley explained. “Women want to buy a beauty product backed with science and made just for her.”Added Andrew Surwilo, co-ceo, “While most brands trying to address women’s hair loss slant towards a more medicinal look and approach, we’ve created a solution that not only works clinically, but doesn’t neglect the beauty aspect of haircare.”The confluence of proven results and feminine packaging struck a chord with Beauty Brands, which sees the line as a way to build confidence for women facing a difficult condition. “We’re pleased to bring Keranique into our locations, a line specifically formulated with her in mind. To be able to partner with a brand that provides her with renewed confidence supports our core foundation of empowering women,” said Mike Tokarz, vice president merchandising, hair care, for Beauty Brands.As important as the category has become for retailers, Shipley thinks this is only the tip of the potential. Keranique made its debut in 2009 in the direct-response channel and with the backing of $35 million pumped into it via advertising and education, the brand has helped bring women’s hair loss out into the open. While the stigma has been reduced, there are still only two million women using the product. “We’ve made hair loss a more normal subject but the category is only in the early stages. It is a market that is going to explode,” Shipley said.Joel Goldsmith, Keranique’s head of sales, thinks there is also tremendous opportunity in getting younger audiences on board. He said that by the time women notice their hair is thinning, “you’ve already started losing your hair.” Younger women are embracing skin care to proactively fight wrinkles and he thinks the same will happen in hair.The Keranique portfolio includes a three-part system including Scalp Stimulating Shampoo and Volumizing Keratin Conditioner formulas and Regrowth Treatment, along with a variety of styling and preventative treatment products for women with fine or thinning hair. The products are said to promote scalp health, which leads to hair regrowth. Prices range from $20 to $60. To help women understand the concept, Keranique features numerous brand videos and testimonials on its web site, Keranique.com and retail partner links, such as sephora.com.Recently, Keranique unveiled a 30-minute commercial highlighting real results from actual users.Three new items are set to bow this year including a Damage Control Shampoo and Conditioner and a new volumizing kit featuring the brand's Follicle Boosting Serum.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews