Forget stick straight or crunchy curly—When it comes to spring’s must-have hairstyle, the tide has turned. This season it’s all about waves, and thanks to a bevy of new styling product, it’s never been easier to catch the perfect one.
Wavy hair has been a hit on runways for the past several seasons, and now, big-name fashion houses—Chloé’s spring-summer 2008 campaign, for example—are acknowledging the trend, too. So it makes sense that hair care products formulated to help achieve these soft, slightly frizzy styles are available in stores this spring. Sunsilk has a Sea Mist, Gel & Cream Twist and shampoo and conditioner under its Waves of Envy brand; Redken is launching Elastic Works 09 Waving Gel; Charles Worthington has Big Waves, a range comprising a shampoo and conditioner, a Definition Creme and an Enhance Spray, and Sally Hershberger has an entire wave-enhancing collection under her mass market brand, Supreme Head. Hairstylist Tommy Buckett, who works out of Hershberger’s Manhattan Meatpacking District salon, says today’s waves are more matte than shiny, and more carefree than highly styled, à la Carrie Bradshaw. “Waves now have that Eighties feel, unlike the Seventies when it was all polished. Little flyaways are okay. If it’s a little wavier in some areas than others, that’s okay. Even frizz is okay,” says Buckett. Wave-specific products, he explains, have more moisture in them since the new wave is not “a crunchy curl. You can touch it, it’s more natural.” Long-lasting humidity resistance is achieved through ingredients such as brown algae extract in Hershberger’s items; Redken’s products utilize a high-tech bonding system; Sunsilk uses sea salt and Worthington uses conditioning agents to tame dryness.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)