[caption id="attachment_10959122" align="alignnone" width="140"] Healing Style Dry Shampoo[/caption]David Berglass grew up in the hair-care business. His grandfather owned the companies that produced Aqua Net and Faberge. His father acquired Dep, a pioneer in styling gels. Berglass directed his focus to the $65 billion professional sector of the market. He purchased a brand called L’Anza Healing Haircare in 2003 at an important juncture in hair care.Retail products had made inroads into the professional landscape with more sophisticated formulas that siphoned consumers from salons. Berglass aimed to change that.“I sprinted toward the professional business because I was intrigued with the relationships of distributors and stylists and wanted to rebuild that personal touch in professional,” recalled Berglass. “In 2003, we started on a journey to reposition the [L’Anza] brand. Everyone had treatment so we decided to reformulate to be a healing brand versus a treatment brand.” At that time L’Anza had achieved some success, but had plateaued in sales.The healing positioning resonated with salon owners who were tired of hearing too much of the same pitch from the major professional players. It struck a chord with stylists looking for ways to build transactions, too. Within 10 years, L’Anza’s sales grew 400 percent. L’Anza (lanza.com) is now sold in more than 20,000 professional outlets spanning 45 countries around the globe.With its hair-care products clicking, Berglass directed efforts to color — another category where advances at retail were driving consumers to “box” colors in mass doors rather than in the hands of professionals. Berglass’ solution was to create colors that could be customized for each client’s needs. But there was more than just personalization to the offer. L’Anza was able to cut down on inventory needs, while still offering a wide array of shades by making one tube that could be mixed with the developer to achieve permanent, demi-permanent or translucent coloring. “It offers low inventory that doesn’t choke the financial burden of the salon,” he said.Transaction-boosting items were added that also helped consumers keep their color fresh, such as a spray used before and after shampooing.With the products in place, L’Anza staffed up to train salon stylists to properly use and sell its portfolio. Berglass attracted talent from nameplates such as Redken and Matrix. “We pounded just about every dollar into building an educational platform,” he said. Those efforts were recently awarded as Brand Education Team of the Year at the BTC Awards (Behindthechair.com Awards) this June in Orlando, as well as Salon Team of the Year at NAHA Awards (North American Hairstyle Awards) in Las Vegas.[caption id="attachment_10959118" align="alignnone" width="95"] Keratin Healing Oil Brush Thru Hair Spray[/caption]His latest act is helping salon operators build add-on styling and dry shampoo sales. One item is a Keratin Healing Oil Brush Thru Hair Spray. As the newest addition to L’Anza’s Keratin Healing Oil Collection, the flexible-hold hair spray brushes through hair easily and features “rebound memory” to hold hair in place. Berglass calls the Healing Style Dry Shampoo the “next-generation dry shampoo formula” because in addition to cleaning and adding texture, it provides an invisible natural mineral powder for extra absorbency, and a non-clogging formula. The final addition is a Healing Style Thermal Defense Spray, a lightweight styler providing medium to strong style support while providing hair protection during the styling process, without leaving sticky residue on hair tools.Consumer interest in salon-based hair care is on the rise. According to NPD, as of May, prestige hair care expanded 13 percent over the year before, putting it ahead of even makeup as the fastest-growing segment in the beauty category.“Professional will continue to thrive. There are those who want to come in, get a haircut and go to a drugstore to buy, but there are those who want to experience the artistry of a stylist, so there is a place for those stylists to have success,” he said. Moreover, to help with that, L’Anza is giving stylists, who are often rich in creativity with little business background, the chance to understand the financial responsibilities of managing a business.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)