By  on April 3, 2009

ColorMetrics is offering a new weapon to combat gray roots for women who have been forced to stretch the time between salon visits to save money.

TouchBack by ColorMark has been designed to distribute temporary hair dye through a marker for touch-ups. The product, priced at $24.95 for .27 oz. and available in eight shades, will launch for a month-long exclusive on QVC in June before being sold via television commercials.

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