Sally Hershberger is bringing her salon to Barneys New York.The hairstylist, who operates out of two New York salons and one in Los Angeles, is partnering with Barneys for her first salon inside a retail store at the retailer’s flagship Madison Avenue location.“We’re both about style and excellence,” Hershberger said. “It’s going to be great that women will be down in [the beauty department] and be able to try out my products and see how to use them.”Opening Feb. 14, the full-service salon, which will offer styling, haircuts and color, among other services, will also sell all products from Hershberger’s namesake hair-care brand. Hershberger will also be available for appointments at the location.“We wanted to partner with [Hershberger] because of her reputation as a visionary in the hairstyling world,” said Jennifer Miles, vice president and divisional merchandise manager of cosmetics at Barneys. “It’s so important for us to partner with the right person and we felt that everything [Hershberger] does from her styling to her brand was the right match for Barneys.”For Barneys, introducing the salon was the natural next step for the beauty department. The retailer already offers makeup applications, brow services and facials, and wanted to round out its beauty service offerings with a full hair salon.In addition to offering services, Hershberger sees the salon as a way to educate customers on how to use hairstyling products.“The biggest complaint that I’ve heard throughout my whole career is that women come home with [hair] products and don’t know how to use them,” she said. “[The salon] will be super educational for them because they can buy the products and learn how to use it right then and there.”This is the first salon the retailer and Hershberger are planning, but both see a long-term partnership in their future with more locations.“When the customer walks into the store, we want them to feel that luxury experience,” Miles continued. “By partnering with [Hershberger] we know that the salon is going to offer the best service for our customers.”
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.