The professional hair care world is gearing up for a slew of new launches to excite consumers during the last half of the year. The latest products include several nighttime treatments from various L’Oréal Professional Products Division brands — namely Kerastase and L’Oréal Professionnel. Privé, fresh from its split from Procter & Gamble Co., has several new items under its herbal range; Alterna is breaking new ground — at least packaging wise — with a leave-in conditioner spray packaged in a container taller than a liter of Poland Spring water, while California’s hairstylist-to-the stars, Jonathan Antin, has a new “green” range for consumers looking to be gentle on their tresses — and the earth.
Kérastase Paris is joining the nighttime treatment trend with Noctogenist, an overnight remedy designed to restore softness to tresses. When tapping into L’Oréal’s Luxury Division, Shane Wolf, vice president, marketing at L’Oréal’s Prestige Professional Brands, uncovered that nighttime remedies account for between 8 and 12 percent of the market, and therefore saw an opportunity to expand Kérastase into a 24-hour treatment brand. There are two Noctogenist formulas available, one for thick, coarse hair (Sérum Nuit) and one for fine hair (Voile Nuit), each of which is infused with Nocto-Active, a technology that combines amino acids and a vitamin E derivative to restore and protect the hair. Voile Nuit’s formula also features ingredients to build internal hair fiber strength, while Sérum Nuit uses silk protein for manageability. Special care was taken to be sensitive to smell, said Wolf. In turn, Noctogenist has a light vanilla/lavender/eucalyptus scent, and formulas are fast absorbing so as not to leave residue on linens. Products launch this month and will sell for $65 each, a new price high for Kérastase.
Privé, which is now privately held after splitting from P&G, unveiled its first two new products as a stand-alone company to supplement the Privé Formule Aux Herbes lineup. Flash Brilliance is an ultrafine spray intended to control frizz and protect hair from UV damage. It can be used on all hair types and is applied to dry tresses. The spray’s ingredients include balm mint, chamomile, lemongrass, jojoba and sunflower extract. The price is $19.50 for a 2-oz. bottle. Thermal Protection Detangling Spray is an on-the-go spray conditioner that is meant to penetrate cuticles to protect hair from styling damage. Key ingredients are bamboo and cactus. In salons it can set the foundation for a great cut. At home, users should apply the detangler to towel-dried hair before applying other products. Items retail for $20 a 6-oz. bottle. Privé Products are available in about 500 salons.
Stylist Jonathan Antin must have had his mind on the Green Goddess for his latest range, Green Rootine, a collection of cleansers and styling items free of synthetic chemicals, sulfates, parabens and petrochemicals. The three-item range includes Green Rootine Shampoo, Conditioner and Silkening Crème, which are formulated with ingredients including black cumin, aloe vera, shea butter, and oil of avocado, jojoba, olive and orange. Items are scented with spearmint. Packages alert consumers to the new formula with a note, explaining to them that the products “may feel different from what you’re used to” since formulas do not contain sulfates, a foaming agent, but that “performance is enhanced when the products are used together and regularly.” Green Rootine retails between $20 for the shampoo to $24 for the creme. Products launched in July and are available exclusively at jonathanproduct.com, Sephora and sephora.com through Sept. 1, at which point they will also be sold at Ulta and beauty.com.
KMS California, a salon brand under Kao’s Professional Products Division, is adding to its popular HairPlay styling line with four new products. There’s a new texture shampoo, which has been designed to deliver “two-day-old hair” right out of the shower, said Michael Crispel, a salon owner and hairstylist in Toronto, who is also part of KMS’s artistic team. There’s also Makeover Spray, a matte spray designed for in-between shampooing, that’s made with rice powder to absorb excess oils. Dry Wax is a powerful spray wax formulated to add dimension without a sticky feel. Then there’s Clay Creme, to help users define shape for strong hold for layered and short styles. HairPlay’s newest items launched last month to salons and sell for between $15.95 for the shampoo and $16.95 for the other items.
Alterna is taking color control to a whole new level with its new Color Hold Spray Leave-in Conditioner. The spray uses fennel seed extract and wasabi extract, as well as organic hemp seed oil and organic cranberry to help round out the formula. The new conditioner is available now for $20 at salons as well as Fred Segal Studio, beauty.com and Ulta stores.
L’Oréal Professionnel is continuing its efforts to upgrade its Series Expert franchise and has now built on its technology of Liss Extreme and relaunched the line as Série Expert Liss Ultime, a collection made especially to treat coarse hair. Items, which include a shampoo, a hair masque, a night treatment and an in-salon treatment, aim to smooth the cuticle layer, nourish hair fiber and provide protection from humidity. The line’s two new products — Liss Ultime Nuit, a smoothing night treatment, and Liss Ultime Power Define, an exclusive in-salon smoothing treatment — bring the brand into the night treatment trend and continue its drive toward providing a luxurious in-salon experience, respectively. Liss Ultime uses polymer AR, a double-action technology of argan and olive oils, and a shielding polymer to nourish and smooth hair. Products ship to salons in September and will sell for between $21 for the 8.45-oz. Liss Ultime Smoothing Shampoo and $35 for the 4.2-oz. night treatment. Alfaparf Milano’s Semi di Lino Diamante range is launching an antiage line in September as part of the overall Diamante line, which contains diamond powder. The new antiage range includes three items, a shampoo, a conditioner and an in-salon treatment vial.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye