Designed as part Warholian think tank, part research and development product hub and part stylist education collaborative, three hair stylists with more than a century of cumulative experience have formed a new brand. R+Co, or Rogue and Co., is the brainchild of Howard McLaren, Garren Defazio (known professionally simply as Garren) and Thom Priano, and is designed to push product innovation while at the same time harkening consumers back to a classic “hairdressing” experience.
“What has made other collectives amazing, and Andy Warhol’s Factory comes to mind, was this perfect storm of creativity that allowed magic to happen and I think our company shows a little of that, where we celebrate the culture of hairdressing,” said Tev Finger, president of R+Co. “It allows us to break new ground on not only what product should be, but also on what stylist education should be, what the salon experience could be and where we think we can help turn the direction of the industry for future generations.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"