By  on February 15, 2008

Mass hair care brand Samy is looking to give younger consumers a new sense of style with its new styling line, istyle.

The company saw an opportunity to target what Sam Maniaci, chief executive officer of Samy Salon Systems, described as the "my generation," a younger, self-indulging generation of consumers focused on themselves and seeking instant gratification. The company's signature styling line, Samy Salon Systems, is aimed at consumers older than 20, and Samy Fat Hair is a problem-solution line for people with fine hair. Most recently, the mass hair care brand launched Samy Pure, a line of shampoos and conditioners for all hair types.

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