By  on October 17, 2008

Just a month ago, when Sebastian Professional sponsored the backstage hair portion of designer Charlotte Ronson’s spring 2009 fashion show, it seemed as if the pro brand was simply doing what dozens of other beauty brands do in the way of cementing a high-profile appearance during New York’s buzz-worthy fall event. But last week Sebastian executives announced that its relationship with Ronson is more than just a sponsorship, and that the designer, best known for her feminine dresses, will be the face of the hair care brand’s upcoming product launch.

For a woman who attended the brand’s press event in her trademark slept-in ponytail, smudged eyeliner and torn fishnet stockings tucked inside purple suede wedge heels, Ronson appears almost unrecognizable in the Sebastian ads, where her hair is styled sleek and sophisticated, complete with flawless makeup.

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