By  on December 4, 2009

There can be too much sexy sometimes.

Under the leadership of Karl-Heinz Pitsch, who became president and chief executive officer in April, Sexy Hair Concepts has cut the number of lines under the Chatsworth, Calif.-based company’s umbrella from 11 to seven, and eliminated consumer advertising to concentrate on reaching out to hairstylists. The goal is to build each of the remaining lines into $10 million-plus businesses and raise brand awareness in salons.

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