Appeared In
Special Issue
Beauty Inc issue 03/14/2008

For those who’d like to wear their hearts on a more, um, strategic place than their sleeves, Bikinelle is meant to make it easier to shave, epilate or wax one’s private coif into that shape and five others. The hard plastic cookie-cutter-like accessory is the brainchild of District Two, the Munich-based distributor of brands like Korres, Lola Cosmetics and Costume National fragrances in German-speaking Europe. The $22 tool, whose tag line is “keep in shape,” is currently sold in Galeries Lafayette in Berlin and Selfridges in London. U.S. launch plans are in the works.

This story first appeared in the March 14, 2008 issue of WWD.  Subscribe Today.