INTO THE NIGHT: Hairstylist Mario Diab has partnered with Equinox in Manhattan’s SoHo neighborhood to offer styling tips on how to turn gym hair into hair fit for a night on the town. On the first Monday of each month during the summer months from 6 to 9 p.m. Diab, who hails from Dubai, will transform the reception area of the 69 Prince Street Equinox into a satellite salon where he will likely talk about the benefits of using Arctic Chill, a styling product by Profound Beauty LLC, which helps tame frizzy hair and sells for $29. Diab also operates an eponymous salon located on 62 Crosby Street in SoHo.
This story first appeared in the May 9, 2008 issue of WWD. Subscribe Today.
TRIPLE THREAT: David Evangelista is celebrating a recent expansion of his salon at the Cornelia Day Resort located at 663 Fifth Avenue in Manhattan. The salon now boasts 14 styling stations (up from five), and employs five colorists, eight stylists and four makeup artists, who also do brows. The salon uses L’Oréal Professionnel color and sells a Japanese hair line called Boce, which Evangelista said is “the best hair product in the world.” One of his to-die-for treatments, he said, is the Cleansing Clay Scalp Treatment, a 60-minute “deep cleaning for the scalp and roots” that costs $110 and includes a blow-out. The self-proclaimed triple threat — “I do hair, makeup and style clothing” — has also just written his own show that’s all about “pushing the beauty ball forward.” Stay tuned.
ARROJO GROWS: Nick Arrojo has planned quite an expansion to his salon located at 180 Varick Street in Manhattan — it’s growing from 4,000 square feet to 13,000 square feet. The space will include two retail stores — one will be an Arrojo concept store filled with Arrojo products, the other will carry all Wella, Sebastian and Graham Webb items and aids — an Arrojo cosmetology school and an academy for advanced hair training and the group’s creative offices. The project should be complete by the end of June. Also, the hairstylist’s first book, “Great Hair,” covering hair care and styling, is due out in September and is being published by Saint Martin’s Press.
PAUL MITCHELL UPDATE: Paul Mitchell has been very busy. Most recently, the company acquired the manufacturer of its hair color, Renbow International, based in Reading, Pa. “We’re very happy and pleased with the acquisition…because it guarantees continuity of supply, and provides us control with our color formulation and manufacturing moving forward forevermore. In today’s world, we believe that to be important to our long-term success and growth,” said the firm. Also, the company has just launched a professional tools line, which enters salon this month. The new Paul Mitchell Express Ion Dry v.1 is a blow-dryer designed to break up water molecules and infuse them into the hair to help restore moisture balance, which will result in 60 percent reduced blow-dry time. The Express Ion Style 1.0 is an iron that features silicone grips to condition hair and promote superior shine. Both tools use Express Ion Complex, a blend of silicone and ceramic, and infrared heat to gently deliver heat to the inner hair cortex. The iron will retail for $225; the dryer will sell for $190. In 2009, expect to see a luxury product line from Paul Mitchell, one that was inspired by a $150 Japanese shampoo, according to John Paul DeJoria, the company’s co-founder.