S-factor, TIGI’s high-end hair care line, is launching four new items this month aimed at promoting hair health. There’s Health Factor Sulfate Free Daily Dose Shampoo for $24 and Daily Dose Conditioner for $26, both of which use nettle, yucca and white ginger extracts to condition and revitalize hair, as well as horsetail and rosemary extracts to strengthen and promote healthy hair and scalp. S-factor is also introducing new Balance Boosters, which are four 0.85-oz tubes designed to be used with either the new Health Factor shampoo and conditioner or last year’s Color Savvy shampoo and conditioner. Each tube contains two doses of a weekly deep conditioner and sells for $34 for each set. The Health Factor Boosters contain shea butter, while the Color Savvy Boosters have sunflower seed extract to resist color fading.
This story first appeared in the July 11, 2008 issue of WWD. Subscribe Today.