Soft Sheen-Carson has a portfolio of new products for 2008, with at least one innovative range carving out a new segment within the hair care category.
This year, the ethnic beauty care division of L'Oréal USA is launching Weave Care, a line of products addressing the specific needs of women with weaves and extensions, as well as hot oil treatments, dandruff control, men's styling and other initiatives. The division is now being led by Angela Guy, who on Thursday was named general manager for Soft Sheen-Carson. She was previously senior vice president of sales, and replaced Candace Matthews, who left the company late last year for personal reasons. Guy joined Soft Sheen-Carson in 2004 as vice president of sales, and was promoted to senior vice president of sales last year. Industry sources expect Soft Sheen-Carson to end this year with $200 million to $250 million in sales.
Kat Peeler, senior vice president of marketing, pointed to Weave Care as the division's most innovative creation of the year, one that offers products to address the scalp and the weave, as well as natural hair. The retail range includes a foam, a detangler, a heat protecting spritz and a sheen spray. A shampoo and conditioner will be sold in salons, a decision that Peeler said is in line with the professional nature of weaves. The mousse is considered the star product, said hairstylist Johnny Wright, who is also a member of the Soft Sheen-Carson Style Squad, because of its weightless conditioning properties. Each product in the line contains ceramide, panthenol, aloe vera, coconut oil and silicone. Items will sell for $5.99.
In styling, Soft Sheen is expanding on Let's Jam, an existing heat styling brand. Launching to stores this month is Style Control, which includes a Styling Spritz, Hair Polish, Sculpting Liquid Wax and Mega Hold Protein Gel, formulated with glycerin, vitamins A and B and wheat protein to promote moisturization. Items will sell for $3.99 each.
A dandruff range has been created under the Optimum Care brand, called Dandruff Solutions. The line includes a pre-shampoo exfoliating treatment for the scalp, a shampoo, a conditioner and a flake control serum. Items will sell for $5.49 each.Also under the Optimum brand is a full Oil Therapy line. The formula contains microbeads of natural essential oils, such as jojoba oil for nourishment, olive oil for moisture, coconut oil for sheen and avocado oil for softness. The line includes an Ultimate Recovery Shampoo, an Ultimate Recovery Conditioner, a Dry Scalp Leave-In Treatment, a Featherlight Hot Oil and a 3-in-1 Crème Oil Moisturizer. Items will sell for $3.99 each.
A men's styling line has also been created, Sportin' Style by Sportin' Waves. The line comprises four products, including an antidandruff shampoo, a conditioning styling gel, a moisturizing scalp cream and a shine intensifier. Items will retail for $4.99 each.
To promote the products to consumers, Soft Sheen will conduct its annual Style Tour by visiting 13 of the top U.S. African-American beauty markets. The tour kicks off in May and runs through August.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)