After experiencing a 7 percent increase in sales between 2011 and 2012, ethnic hair care brand SoftSheen-Carson is looking to continue broadening its brand proposition and its consumer base.
“Going from a niche, relaxed [hair] focused consumer base and increasing our multiethnic outreach are big focuses of ours,” said Nicole Fourgoux, vice president and general manger of L’Oréal-owned SoftSheen-Carson. “Our consumer is highly engaged in the category, but she is still underserved. We saw an opportunity to offer innovation customized to her needs.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)