After experiencing a 7 percent increase in sales between 2011 and 2012, ethnic hair care brand SoftSheen-Carson is looking to continue broadening its brand proposition and its consumer base.
“Going from a niche, relaxed [hair] focused consumer base and increasing our multiethnic outreach are big focuses of ours,” said Nicole Fourgoux, vice president and general manger of L’Oréal-owned SoftSheen-Carson. “Our consumer is highly engaged in the category, but she is still underserved. We saw an opportunity to offer innovation customized to her needs.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)