By 2042, half of all Americans will be women we now call minorities. As senior vice president and general manager of SoftSheen-Carson, Angela Guy spends much of her time researching this kind of specific demographic data to get close to her customer, specifically people of color. Guy used 2010 U.S. Census Bureau data, as well as other sources, to educate the crowd on the shopping habits of Hispanics and African-Americans and how marketers can better target introductions based on their specific needs.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)