By 2042, half of all Americans will be women we now call minorities. As senior vice president and general manager of SoftSheen-Carson, Angela Guy spends much of her time researching this kind of specific demographic data to get close to her customer, specifically people of color. Guy used 2010 U.S. Census Bureau data, as well as other sources, to educate the crowd on the shopping habits of Hispanics and African-Americans and how marketers can better target introductions based on their specific needs.
Hispanic women, for example, place the highest value on looking their best every day. Data also showed Hispanic women have a greater bias toward making a purchase decision while in the store than at home, are significantly more likely to purchase a product if incentivized by a coupon or special pack and are greatly influenced by recommendations by family and friends. Hispanics, Guy said, dramatically changed the way they shop as a result of the economic downturn, spending 45 percent less on beauty overall and becoming more willing to buy store brands.
African-American women, on the other hand, are not as concerned about wrinkles as Hispanic and Caucasian women, but are more concerned about balancing their skin tone. This group also skews lower in makeup usage, according to Guy’s data, presumably because there are a limited number of shades available to match their skin tone. While African-Americans represent 13 percent of the population, they account for 30 percent of hair care category spending. African-American buying power, Guy said, has been growing at a rate of 6 percent per year since 1990. Unlike Hispanics, African-American women are more likely to make a cosmetics purchase at home where there are more shade ranges. And while this group has the highest unemployment rate, they are the least likely to shift to home hair care options from salon services.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)