By  on March 13, 2009

Natural products get a boost with more appealing- and effective- formulations.

Everpure Moisture Shampoo

L’Oréal launches the first sulfate-free shampoo to a wide audience. The result is an extremely  gentle cleanser that nourishes to combat dryness and won’t interfere with color-treated hair. $6.99 (Mass retailers)

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Radiance Day Lotion SPF 15

Known for catering to the needs of delicate baby skin, the natural brand also caters to grown-ups. This protective cream employs titanium and zinc to guard against UVA and UVB rays, calendula to soothe and royal jelly to infuse the skin with vitamins and amino acids. $17.99 (Target,

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