London-based hairstylist Simon Charrison is entering Manhattan’s Lower East Side this fall with a modern salon based on retro styles. Pimps & Pinups, which also has an outpost in East London, features Roaring Twenties’ bobs and Fifties’ updos as a staple of its style list, as well as more modern hair looks, such as long, wavy locks. Charrison, who hails from Australia, chose to expand his footprint in New York, most notably the Lower East Side, since it genuinely reflects his salon’s DNA. “It’s similar to where we are in London. It’s edgy, cool and young,” he says. Measuring around 800 square feet, Pimps & Pinups will have eight chairs and is slated to open in September; prices will hover in the $60 to $100 range. After a survey of Manhattan salons, Charrison said he saw a need for a salon that offers midpriced dos to
trend-hungry customers. “In New York there seems to be a lot of high-end salons, and also cheaper ones. There doesn’t seem to be a lot of middle ground.”
This story first appeared in the August 8, 2008 issue of WWD. Subscribe Today.