Stylist Neil Weisberg and colorist Amanda George combined their talents three years ago to create Beverly Hills celebrity beauty mainstay Neil George Salon, and now the duo is at it again with a new hair care line set to launch in September.
“I would like to be the Californian Frédéric Fekkai in the sense of where he has positioned himself in the market,” said Weisberg. “We definitely want to go that [high-end] route because that’s where the salon is.”
The Neil George line is kicking off with five items: orange blossom-infused daily products Everyday Cleanse shampoo for normal to dry hair and Everyday Moisture conditioner, and Indian gooseberry-driven treatment products Intense Repair Mask, Intense Illuminating shampoo and Intense Illuminating conditioner. All items come in 7.3-oz. tubes and are priced from $20 to $38.
Shaped by their salon experiences, the two attempted to delicately accommodate stylists’ need for weightless hair unburdened by residue and colorists’ desire for performance on even the most impaired tresses.
“We didn’t want to start with some kitschy little idea. We wanted products that worked with people for everyday use rather than give them something that they’ll never use,” said Weisberg.
George discovered Indian gooseberry through Karina Patel, an Indian business partner of her husband, and Emad Ghobrial, owner of concierge service Preferred Group, and proceeded to research the ingredient, which is ground into a paste in India and applied to stop gray and enhance glossiness.
If there’s a star product in the line, it’s the Intense Repair Mask. Often dissatisfied with the results of the masks on the market, George used herself as a laboratory to test the Neil George mask. “My hair is completely colored, and with the masks, I do know when they are going to perform or not. This mask really performed,” she said.
Weisberg and George’s distribution targets are prestige department stores and upscale salons. It is expected the hair care line will enter 100 doors in September and generate $1.5 million in first-year sales. “It is really not about quantity at this point, it is about quality,” said Neil George director of operations Brad Jones, who formerly held the same position at Ted Gibson, of the retail strategy.
Weisberg and George met while working at the Chris McMillan Salon in Los Angeles in 2003 after both moved to the U.S. from England in the early Nineties. Unlike establishing the Neil George Salon, frequently patronized by the likes of Cameron Diaz, Reese Witherspoon and Hilary Swank, Weisberg admitted that product development and sales is “something completely different that we have to learn.”
But they’ve been happy with the process so far. Of the line, George concluded, “We really felt like this is who we are — elegant, clean, nice-looking and it works.” �
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty