Survival is tough in the salon world where fickle shoppers flock to the latest hot styling spot. But Manhattan’s Pierre Michel Salon has found a chameleon-like strategy to keep its clients coming back as validated by the celebration of its 50th year in business this summer.WWD discussed what it takes to go the survive in the whirlwind of the salon world with Pierre Ouaknine, co-owner of Pierre Michel Salon.WWD: Fifty years is a milestone in the salon world where many legendary names have disappeared. What’s your secret?Pierre Ouaknin: I would say the fact that we constantly reinvented ourselves — moving to different spaces over the years, keeping up with all the new hair trends, etc. Also — we make our salon into a one big family feeling. At Pierre Michel we have created a family more than a group of coworkers. We have employees who have worked here for more than 25 years. I would like to think that this family setting keeps everyone happier and makes Pierre Michel an easy place to work for and thereforereflects on the clients when they are visiting us.WWD: Discuss where you have moved around the city and why?P.O.: Our first location was a small shop on Madison, which was our “starter" salon. From there, we moved to 6 West 57th Street — a bigger location which at that time in the late Seventies, early Eighties was a very popular area, a lot of the popular disco clubs such as Studio 54 were in that West Side area. During the late Eighties, we were offered a space in Trump Towers and a second smaller salon space in Plaza Hotel, which we accepted because not only were the Tower and the Plaza beautiful locations, but also gave us access to more clients from the hotel and the Trump Towers office spaces and shops. Our next move was a little bit down 57th Street to the corner of Lexington Avenue. At this time, 57th Street from Madison to Lexington was the home of all the top salons…this move was decided by the fact we were getting busier and more technicians were coming to work for us and we just needed a larger location when we discovered this 7,000-square-foot available space.Our final move to our location right upstairs from 135 East 57th, we decided we were ready to revamp and we were going to update the space we had when our landlord [Charles Cohen] informed us he had this space available. It was 3,500 more square feet and allowed us to add technicians and extend our nail area and private rooms so rather than update downstairs, we decided to build a brand new salon and get the benefits of more space with a more current look — we went with our reinvent ourselves theory to the max!WWD: Can you delve into what it means to reinvent yourself?P.O.: We have meetings with our p.r. and staff throughout the seasons to stay on top of the times and make sure we are providing the most up-to-date to our clients, including social media changes, new products or new beauty trends. We also make sure the salon space is always evolving, either by rebuilding and moving every 15 years or by doing a remodeling.WWD: What have been the biggest changes in what clients want over the years? Where are we headed? What's next?P.O.: Every era has their own hairstyle trends, but we have witnessed the “comeback" of so many styles — we have magazine covers that we did in the late Seventies early Eighties and you will see Farrah razor cuts and Mia Farrow or Twiggy pixie cuts and now we have clients coming in asking for those pixies again.The biggest change is obviously that now there are more products, treatments and extensions available to the clients. Twenty years ago, if you wanted longer hair, you had to grow it out. Now you just add some extensions. There are now machines, products, treatments, hair colors that can make anything possible.We have just started working with the Japanese companies Milbon and Hoyu, Milbon has reinvented healthy hair with secrets that have long been used in the salons of Japan. Hoyu has perfected the new color trends of pastel colors and neon colors from multi colored unicorn hair to something less subtle as a few colored streaks.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)