Hair tools business T3 is jumping on the influencer train.
The company is connecting its products with people for its first major influencer campaign — #PowerWithin — coming out this August."It's the first of its kind for T3," said Karolina Bakalarova, the brand's vice president of marketing. "We're touching consumers across multiple platforms. It's anchored in this message of power comes from within — tied to the products, and the women who use them."The campaign is geared toward talking about the power of T3 tools as well as women, Bakalarova continued. "While we're still talking about the product and the powerful technology, [this campaign allows us to] connect with women in a new way."Industry sources expect the moves — with influencers such as Arielle Vandenberg (@areielle, one million Instagram followers) and Brittany Xavier (@thriftsandthreads, 652,000 Instagram followers) — to contribute to projected strong double-digit growth in 2017.https://www.instagram.com/p/BW-jOdbFfxK/?taken-by=arielle&hl=enFor the #PowerWithin campaign, T3 asked 100 influencers and editors what makes them feel empowered, then printed their respective "empoword(s)" on a custom T-shirt, and asked them to style as they saw fit. Starting in August, the influencers will be sharing those images, aiming to spark conversation with their followers. T3 has tapped six core influencers, including Vandenberg and Xavier, and will release video clips of the stories behind their words."They're going to share this message and partnership with their audiences, explaining what the word means to them, encouraging their fans and audiences to share their own words," Bakalarova said. "We're hoping it'll spark this positive, inspiring message and conversation."T3 will also place 30- and 60-second video advertisements on Instagram, Facebook and other platforms.[caption id="attachment_10953986" align="alignleft" width="300"] T3 is making an advertising push.[/caption]The marketing moves come as the brand debuts two new styling wands and the option to buy the Power Base handle solo for the first time, effectively allowing consumers to mix, match and customize their own styling kits.Two new barrels are also set to launch into T3's assortment this fall. One, a 1.5-inch Voluminous Curls clip wand, is meant to create what Bakalarova describes as "a blowout-like polished look." The other, Cascading Waves, has a reverse taper barrel and is meant to help create more volume at the root of the hair. "The thinner part is closer to your roots, so it allows you to get a tighter curl higher up," Bakalarova said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)