Personal-care products emerged this holiday season as a gift as well as a self purchase. Just in time for this year’s holiday frenzy, Target will launch a new hair-care system that its creator hopes will fill both needs.The Doux, developed by celebrity stylist Maya Smith, will be available in select Target stores across the U.S. Target officials said five items will be stocked, four online only.The brand was first launched in Europe in 2011 by Smith after she noticed clients in her salon in Germany were not well served by existing lines for textured hair. “I couldn’t find one brand that met the needs of those who either had relaxed and chemically treated hair or who were transitioning to natural hairstyles,” recalled Smith. That prompted her to create her own.Even before Smith relocated to the U.S. in 2014 and opened The Doux Salon in Macon, Ga., word of mouth created a buzz for her products. Her brand recognition further soared with the growth of Instagram. Using her clients as focus groups, she fine-tuned her line and decided to expand her retail footprint. “We listened to what people wanted, a salon grade, high-quality product that delivered on its promises,” Smith said.The textured hair category has been crucial to Target, one of the first mass retailers to cultivate the category. The lineup from The Doux includes Sucka-Free Moisturizing Shampoo and Fresh Rinse Conditioner, a sulfate and paraben-free shampoo and conditioning duo with organic ingredients, a Bonita Afro Balm, a Mousse Def Texture Foam and The Light Shine Mist. Prices range $12 for the shampoo and conditioners to $15.99 for the Bonita Afro Balm. The bold packaging and product names are inspired by hip-hop styles from the Nineties. “I’m an artist and lover of hip-hop culture and Pop Art, which is reflected in my packaging, and the names of my products,” Smith said.Recently published research from NaturallyCurly’s TextureTrends report lends credence to the quest for better options for curly tresses. “By now, we know that women with curls, coils and waves purchase more products than their naturally straight-haired peers,” the report stated. “But what may be surprising is that many textured-hair consumers have yet to find products that consistently work well for them and many of those that have found them are still looking for new, better options.” Thirty percent of textured-haired consumers are still trying to a “Holy Grail” product, and 43 percent of women who have found their desired items continue to purchase other products in the hopes of finding the next best thing, the report said.
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)