By  on April 9, 2010


Pin-straight styles are perfectly in sync with the new minimalism that dominated runways. For flyaway control, PureOlogy’s SuperSmooth Relaxing Serum delivers camellia oil and conditioning geranium, as well as shea butter, for color protection. This month, CHI Organics introduces seven instant conditioning oil treatments for shine and split end repair. Egyptian Oil’s Spray Oil Treatment for Hair and Skin, formulated with jasmine absolute and neroli, absorbs instantly to nourish thirsty hair. Macadamia Natural Oil’s Healing Oil Treatment combines its signature namesake oil with argan oil to fight frizz and provide natural UV protection. It can be added to styling products or applied directly to damp hair. Harnessing a new technology that delivers straightening agents and hibiscus protein, Frédéric Fekkai’s Advanced Silky Straight Ironless line includes three products that smooth hair without a styling tool. The Smooth Finish Serum coats hair follicles with targeted silicones for a silky finish. Moroccanoil introduces Moroccanoil Light Oil Treatment, a lighter version of the original argan oil–infused offering, now specially formulated for fine-textured hair. For detangling and free radical protection, Logics’ gel-cream Color DNA System Blow Sculpt Smoothing Cream coats hair with a barrier of silicone and conditioning ceramide. John Frieda Collection’s  Root Awakening Strength Restoring Smoothing Lotion contains eucalyptus and vitamins, for manageability and scalp hydration. Sultra’s Sophisticate Power Dryer blasts out negative ions to break up water molecules for quick drying, while a ceramic infrared generator seals in moisture to keep hair healthy.

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