By  on April 13, 2017

TextureMedia has named three executives to help support growth of the digital media company dedicated to the textured-hair community.Kate Bates has been promoted to chief executive officer. Joining the firm, which influences up to $5 billion in hair-care sales, are Ann Marie MacDougall as executive vice president and Rob Cordero as executive vice president of technology.Company cofounder Michelle Breyer said they will play a key role in ambitious expansion plans. “TextureMedia will continue to lead and drive the conversation around textured hair with signature events like Texture on the Runway and our new book launching in October, 'The Curl Revolution: Inspiring Stories and Practical Advice from the NaturallyCurly Community,'” she said.[caption id="attachment_10866646" align="alignnone" width="300"] Kate Bates[/caption]Most recently, Bates held the position of chief operating officer at TextureMedia since April 2016. Prior to that she served in several positions within the company. In her new role, she will continue to develop the portfolio of digital brands and offerings.MacDougall is a digital media veteran with more than 20 years of experience at both traditional publishers as well as start-ups. She previously served as vice president of sales at Lifescript. Prior to that, she created the go-to-market strategy and led the development of sales at Totalbeauty.com. The company said her expertise in digital strategy and sales will help to strengthen TextureMedia’s overall marketing, communications and digital presence.Cordero brings more than 15 years experience in technology with a focus on building scalable, online platforms and products while pushing to improve the end-user experience.  He has also been accountable for running cyber security for organizations in order to manage risk and protect end-user data.Breyer started TextureMedia in 1998 as a platform for people with textured hair to connect. The company is now a family of digital properties that engage multicultural beauty enthusiasts through original and user-generated content, branded entertainment, social media and commerce. Its monthly social reach is 26 million across its portfolio of brands.TextureMedia was acquired by Ultra Standard Distributors in 2015 offering the opportunity to rev up growth. “When cofounder Michelle Breyer started [more than] 18 years ago, she created a first of its kind platform for a community of people who were eager to share, engage and learn,” Bates said. “Thanks to our partnership with Ultra Standard Distributors, we have been able to invest in the business in very meaningful ways, including the addition of several incredibly talented professionals at the leadership level. These additions, along with amazing talent in e-commerce, marketing, content, research and programming bring the experience we need to build upon our current offerings so that we can continue to educate, empower, inspire and entertain our passionate community.”

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