Maybe blondes really don’t have more fun. Recently, traditionally towheaded babes like Charlize Theron, Jessica Simpson and Cameron Diaz have all jumped on the brunette bandwagon, a move that entails much more than a simple dye job. Most important, says colorist Rita Hazan, is to be certain about your decision, since it can be damaging to go back to blonde after trying brunette. “If you’re not completely sure, choose a darker blonde instead. You don’t need to go really dark brown to get a dramatic effect,” she says. Mark Townsend, celebrity stylist for Vavoom hair care, says highlights are best, since all-one-color brunettes can look matte. “Definitely don’t go more than two levels darker at once,” he warns. It’s also important to take the overall health of your hair into consideration before taking the plunge.“Very processed, bleached hair is tricky—the roots will absorb the nice rich shade but the ends won’t,” says colorist Sharon Dorram Krause. Finally, remember to adjust your style. Waves and long layers are flattering for richer tones, while long and straight (amazing for buttery blondes à la Gwyneth) is too Goth with deeper shades. A perfect example: The difference between a slightly scary Angelina on the eve of her Oscar win compared to today’s breathtaking beauty.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.