LONDON — Giuseppe "Toni" Mascolo, chief executive officer and cofounder of Toni & Guy hair salons, Essensuals and Label.m, has died aged 75, in London, his family said."It is with deepest sorrow that this weekend we said our final goodbyes to our founder, leader, husband, father and grandfather, Giuseppe Toni Mascolo," wrote his family in a statement. "We all loved him in life as we will love him in death. He will be dearly missed."In 1963, brothers Giuseppe (Toni) and Gaetano (Guy) Mascolo started Toni & Guy, Britain's first unisex hair salon, after learning the craft from their hairdresser father Francesco Mascolo. The pair's brothers Bruno and Anthony joined the company in 1973.Born in Southern Italy, Mascolo was one of five sons who emigrated to the U.K. with their parents in 1955. Their father, Francesco, taught Toni and his siblings how to cut hair at a young age and Toni later became Francesco's assistant at Viccari’s salon in Cox Street, Mayfair. In 1963, Toni & Guy opened the doors of its first salon in London's Clapham.The family further expanded their business in 1979, launching the Tigi brand, which offered gel and accessories such as rollers and scissors. Thirty years later it was sold to Unilever for 275 million pounds.In the Eighties, the entrepreneurial brothers gave other hairdressers the chance to set up their own salons by buying into the Toni & Guy franchise.In 1997, Mascolo launched another salon brand known as Essensuals and today there are 600 Toni & Guy and Essensuals salons worldwide. There are also 19 Toni & Guy academies.Mascolo and his wife Pauline also launched the Toni & Guy Charitable Foundation, which raises money for a number of causes. In 2004, the company became a sponsor of London Fashion Week and launched Label.m professional hair-care products. Mascolo was awarded an honorary Order of the British Empire in 2008 for his contribution to the beauty industry.Mascolo is survived by his wife Pauline, his brothers Bruno and Anthony, his three children Sacha, Christian and Pierre and his grandchildren. Sacha is the chief marketing officer of Toni & Guy and Label.m and Christian is the managing director of Essensuals.
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