By  on August 8, 2013

After several successful U.S. launches of European skin- and hair-care lines in 2012, Unilever is introducing a new British hair-care brand to American shores via Target.

Come Aug. 18, Toni & Guy Hair Meet Wardrobe, whose brand name has been licensed by Unilever since 2009, will enter all 1,788 Target stores. After a four-month Target exclusive, it will roll out to other drugstore, mass and grocery retailers.

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