By  on September 11, 2009

Hair and fashion will brush shoulders this month as Tigi’s Catwalk line kicks off a collaboration with fashion designer Christopher Kane. The Scottish designer has styled Catwalk’s latest look book, while the Unilever-owned hair care brand will take charge of coifs backstage for his runway show Sept. 21 during London Fashion Week, Sept. 18 to 23.

“Catwalk’s positioning is about a strong association with the fashion world and the credibility that comes from being backstage,” said Mariko Rex, Tigi’s global brand director, adding the tie-in with Kane is for an initial one-year period. However, it could be extended. “We want to create an authentic relationship with a designer.”

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