Hair and fashion will brush shoulders this month as Tigi’s Catwalk line kicks off a collaboration with fashion designer Christopher Kane. The Scottish designer has styled Catwalk’s latest look book, while the Unilever-owned hair care brand will take charge of coifs backstage for his runway show Sept. 21 during London Fashion Week, Sept. 18 to 23.
“Catwalk’s positioning is about a strong association with the fashion world and the credibility that comes from being backstage,” said Mariko Rex, Tigi’s global brand director, adding the tie-in with Kane is for an initial one-year period. However, it could be extended. “We want to create an authentic relationship with a designer.”
Catwalk’s look book, which features models sporting clothes designed by Kane, will be distributed in salons starting in October. Kane’s name will feature on its cover. Images from the book could potentially be used for advertising purposes in the future, Rex said. Coinciding with the launch of Catwalk’s six-unit Your Highness collection, which began hitting shelves in the U.S. this month and will bow in the U.K. in October, hairstyles center on volume.
“I believe that hair is an extension of one’s personal fashion style and important to one’s overall image. To create the look, hair products are key,” said Anthony Mascolo, one of Tigi’s founders. “As soon as we met with Christopher and his sister, Tammy, I knew that they would be a great link with us. His clothes are fantastic and I respected his vision and the detailed approach to his work. He is totally down to earth; his creativity and what he achieves with his collections are what stand out as important to him. That’s how I like to think of myself, too.”
“We were really pleased with the final images from the look book,” added Kane. “I’ve always felt that hair brings an outfit and a girl to life and I think that Anthony’s unique take on volume with the new Catwalk collection fits with my designs perfectly.”
While Tigi executives declined to discuss sales figures, industry sources estimate Catwalk generates $60 million annually.
As well as sponsoring hair for Kane’s show, Catwalk will also have a presence backstage at Louise Goldin, Pringle of Scotland and Jeremy Scott during London Fashion Week.
Kane and Catwalk aren’t the only fashion-and-hair pairing. Designer Henry Holland is Sebastian Professional’s “U.K. visionary.” He will design limited edition packaging for the brand, which will bow next year, and will participate in a styling event with Sebastian at Selfridges on Monday.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast