Hair and fashion will brush shoulders this month as Tigi’s Catwalk line kicks off a collaboration with fashion designer Christopher Kane. The Scottish designer has styled Catwalk’s latest look book, while the Unilever-owned hair care brand will take charge of coifs backstage for his runway show Sept. 21 during London Fashion Week, Sept. 18 to 23.
“Catwalk’s positioning is about a strong association with the fashion world and the credibility that comes from being backstage,” said Mariko Rex, Tigi’s global brand director, adding the tie-in with Kane is for an initial one-year period. However, it could be extended. “We want to create an authentic relationship with a designer.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)