Verb is expanding its reach.The professional hair brand has until now stuck to distribution in salons and Sephora in North America, but in the next few weeks it will enter Urban Outfitters Inc., and will expand internationally later this year.Founded in a hair salon in Austin, Tex., Verb’s hip packaging, on-trend formulas and moderate pricing — all full-size products retail for $14 — are targeted at Millennials and Gen Z.An assortment of 15 stockkeeping units are set to roll out in 50 Urban Outfitters stores starting next week, with an emphasis on $7 travel-size items so shoppers can sample the brand.“The Urban girl or guy is very on-the-go and might not be actively searching out beauty,” said Claire Moses, director of marketing for Verb, of the decision to stock primarily travel-size items.“We’re focusing on the impulse purchase other than someone coming into the store to specifically look for shampoo and conditioner,” said Moses. “They’re likely less about investing in a brand right off the bat — [these are] people who have traditionally been buying hair in the mass market, but are wanting to try something new.”Moses expects some of the more trend-driven items to perform the best at Urban Outfitters. “It’s definitely an assortment focused on a younger crowd — think sea spray, dry shampoos and oils,” said Moses.One of the brand’s best-selling items is Sea Spray, a salt spray designed to create texture. In May, it is launching three more items in the Sea franchise — a shampoo, conditioner and texture cream — and all will be available in Urban Outfitters as well. Verb is available in 6,000 salons and 250 Sephora doors across the U.S. and Canada, but later this year the brand will start an aggressive international push. Southeast Asia is the first stop, where Verb is to launch in Sephora this summer. There are plans for salon distribution in Australia, duty-free in Latin America is in the works for late 2017, as well as a potential deal in the U.K.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim