Verb is expanding its reach.The professional hair brand has until now stuck to distribution in salons and Sephora in North America, but in the next few weeks it will enter Urban Outfitters Inc., and will expand internationally later this year.Founded in a hair salon in Austin, Tex., Verb’s hip packaging, on-trend formulas and moderate pricing — all full-size products retail for $14 — are targeted at Millennials and Gen Z.An assortment of 15 stockkeeping units are set to roll out in 50 Urban Outfitters stores starting next week, with an emphasis on $7 travel-size items so shoppers can sample the brand.“The Urban girl or guy is very on-the-go and might not be actively searching out beauty,” said Claire Moses, director of marketing for Verb, of the decision to stock primarily travel-size items.“We’re focusing on the impulse purchase other than someone coming into the store to specifically look for shampoo and conditioner,” said Moses. “They’re likely less about investing in a brand right off the bat — [these are] people who have traditionally been buying hair in the mass market, but are wanting to try something new.”Moses expects some of the more trend-driven items to perform the best at Urban Outfitters. “It’s definitely an assortment focused on a younger crowd — think sea spray, dry shampoos and oils,” said Moses.One of the brand’s best-selling items is Sea Spray, a salt spray designed to create texture. In May, it is launching three more items in the Sea franchise — a shampoo, conditioner and texture cream — and all will be available in Urban Outfitters as well. Verb is available in 6,000 salons and 250 Sephora doors across the U.S. and Canada, but later this year the brand will start an aggressive international push. Southeast Asia is the first stop, where Verb is to launch in Sephora this summer. There are plans for salon distribution in Australia, duty-free in Latin America is in the works for late 2017, as well as a potential deal in the U.K.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia