Verb is expanding its reach.The professional hair brand has until now stuck to distribution in salons and Sephora in North America, but in the next few weeks it will enter Urban Outfitters Inc., and will expand internationally later this year.Founded in a hair salon in Austin, Tex., Verb’s hip packaging, on-trend formulas and moderate pricing — all full-size products retail for $14 — are targeted at Millennials and Gen Z.An assortment of 15 stockkeeping units are set to roll out in 50 Urban Outfitters stores starting next week, with an emphasis on $7 travel-size items so shoppers can sample the brand.“The Urban girl or guy is very on-the-go and might not be actively searching out beauty,” said Claire Moses, director of marketing for Verb, of the decision to stock primarily travel-size items.“We’re focusing on the impulse purchase other than someone coming into the store to specifically look for shampoo and conditioner,” said Moses. “They’re likely less about investing in a brand right off the bat — [these are] people who have traditionally been buying hair in the mass market, but are wanting to try something new.”Moses expects some of the more trend-driven items to perform the best at Urban Outfitters. “It’s definitely an assortment focused on a younger crowd — think sea spray, dry shampoos and oils,” said Moses.One of the brand’s best-selling items is Sea Spray, a salt spray designed to create texture. In May, it is launching three more items in the Sea franchise — a shampoo, conditioner and texture cream — and all will be available in Urban Outfitters as well. Verb is available in 6,000 salons and 250 Sephora doors across the U.S. and Canada, but later this year the brand will start an aggressive international push. Southeast Asia is the first stop, where Verb is to launch in Sephora this summer. There are plans for salon distribution in Australia, duty-free in Latin America is in the works for late 2017, as well as a potential deal in the U.K.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion