Three years after launching Bevel, a shaving start-up for African-American men, Walker & Co. is entering a new category and channel with an entirely new brand. Form, a line of hair-care and styling products, is the second brand in the company’s portfolio, and it will be the first to enter the prestige market. After a soft launch on its own e-commerce site in late June, it is launching online at Sephora next month. In September, Form will roll out a select number of Sephora doors, with plans for a larger rollout next year. The Silicon Valley-based Walker & Co., founded by entrepreneur Tristan Walker, launched Bevel in 2014, with the aim of becoming the Procter & Gamble of personal care for people of color. Since then, it has raised more than $33 million in funding, hired a former Estée Lauder executive as its chief operating officer, and expanded Bevel into both mass and online retail via Target and Amazon. In looking to enter the prestige channel, Walker sought a company with an international reach and omnichannel approach that could tap into beauty-obsessed consumers. “When it comes to beauty experience and an omnichannel approach, Sephora is the best,” Walker said. “We’re not only appealing to and leveraging their millions of Beauty Insiders online, but in the future to [an international audience].”“The opportunity we have internationally with Sephora is pretty impressive,” added Joanne Hsieh, chief operating officer of Walker & Co. “[And] they’re focused on digital.” Form is a customizable line of products, said to work for every hair type and texture, but particularly different types and textures of curls. “There was an amazing opportunity to build a brand that focused on natural ingredients steeped in science across all hair textures in the prestige category,” Walker said. The customization element of the line — a diagnostic survey that leads to developing a prescription of which Walker & Co. products to use for one’s hair and how exactly to use them — leans heavily on digital. Walker noted that the technology behind the survey is designed to ultimately be available in brick-and-mortar retail as well. The products are priced from $22 for shampoo to $32 for a three-in-one leave-in lotion treatment.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)