By  on July 5, 2017
Walker & Co.'s Form

Three years after launching Bevel, a shaving start-up for African-American men, Walker & Co. is entering a new category and channel with an entirely new brand.

Form, a line of hair-care and styling products, is the second brand in the company’s portfolio, and it will be the first to enter the prestige market. After a soft launch on its own e-commerce site in late June, it is launching online at Sephora next month. In September, Form will roll out a select number of Sephora doors, with plans for a larger rollout next year.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus