Three years after launching Bevel, a shaving start-up for African-American men, Walker & Co. is entering a new category and channel with an entirely new brand. Form, a line of hair-care and styling products, is the second brand in the company’s portfolio, and it will be the first to enter the prestige market. After a soft launch on its own e-commerce site in late June, it is launching online at Sephora next month. In September, Form will roll out a select number of Sephora doors, with plans for a larger rollout next year. The Silicon Valley-based Walker & Co., founded by entrepreneur Tristan Walker, launched Bevel in 2014, with the aim of becoming the Procter & Gamble of personal care for people of color. Since then, it has raised more than $33 million in funding, hired a former Estée Lauder executive as its chief operating officer, and expanded Bevel into both mass and online retail via Target and Amazon. In looking to enter the prestige channel, Walker sought a company with an international reach and omnichannel approach that could tap into beauty-obsessed consumers. “When it comes to beauty experience and an omnichannel approach, Sephora is the best,” Walker said. “We’re not only appealing to and leveraging their millions of Beauty Insiders online, but in the future to [an international audience].”“The opportunity we have internationally with Sephora is pretty impressive,” added Joanne Hsieh, chief operating officer of Walker & Co. “[And] they’re focused on digital.” Form is a customizable line of products, said to work for every hair type and texture, but particularly different types and textures of curls. “There was an amazing opportunity to build a brand that focused on natural ingredients steeped in science across all hair textures in the prestige category,” Walker said. The customization element of the line — a diagnostic survey that leads to developing a prescription of which Walker & Co. products to use for one’s hair and how exactly to use them — leans heavily on digital. Walker noted that the technology behind the survey is designed to ultimately be available in brick-and-mortar retail as well. The products are priced from $22 for shampoo to $32 for a three-in-one leave-in lotion treatment.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive
For @simonerocha_‘s fall show, hairstylist @jamespecis created a look inspired by the painter John Constable. Models’ hair was pulled back, tied into knots and topped off with a bow. (📷: @kukukuba) #wwdbeauty #lfw
Queen Elizabeth made a surprise appearance at @richardquinn1's London Fashion Week show to present the designer with the inaugural Queen Elizabeth II Award for British Design. The new award will be handed out annually to an emerging British fashion designer who shows exceptional talent, while demonstrating value to the community and sustainable policies. #wwdfashion #lfw (📷: @giovanni_giannoni_photo)