By  on April 12, 2013

BERLIN — The Arlesheim, Switzerland-based natural cosmetics company is relaunching its hair-care offering, introducing a natural grain-based lineup of organic cleansing and care products free of sulfates and silicones. The range, which took three years to develop, represents a cohesive launch in the category for Weleda, which has previously had no consistent hair-care presence across international markets.

There’s a millet shampoo with macadamia nut oil for normal hair, a wheat shampoo with wheat-germ oil for dandruff, and an oat shampoo, conditioner and deep-conditioning mask (all with jojoba oil) for dry and damaged hair. Shampoos are priced at 8.95 euros, or $11.64 at current exchange, and conditioners at 9.95 euros, or $12.94.

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