BERLIN — The Arlesheim, Switzerland-based natural cosmetics company is relaunching its hair-care offering, introducing a natural grain-based lineup of organic cleansing and care products free of sulfates and silicones. The range, which took three years to develop, represents a cohesive launch in the category for Weleda, which has previously had no consistent hair-care presence across international markets.
There’s a millet shampoo with macadamia nut oil for normal hair, a wheat shampoo with wheat-germ oil for dandruff, and an oat shampoo, conditioner and deep-conditioning mask (all with jojoba oil) for dry and damaged hair. Shampoos are priced at 8.95 euros, or $11.64 at current exchange, and conditioners at 9.95 euros, or $12.94.
Two existing Weleda treatment-oriented hair and scalp products will be relaunched, Rosemary Hair Oil (for brittle hair), and Rosemary Hair Tonic (for thinning hair). They have both had the same recipe since being developed in 1921. An existing Chestnut and Rosemary shampoo sold in many markets will be replaced by the new line.
Weleda’s new hair-care products hit shelves in Germany, Austria, Switzerland, France and Spain in March, and are currently rolling out in Italy. The products will enter the Benelux countries in July; reach Spain, Japan and Brazil in September, and bow in the U.S., Chile and the U.K. in October.
The U.K. is the only market to have an existing full line of Weleda hair care; the three essential oil-rich shampoos and conditioners will be phased out in tandem with the new product launches this fall.
Weleda products perform best in the countries where they are manufactured — Germany, France and Switzerland. However, sales have been boosted in recent years in the Americas.
The company has turned itself around after 2011’s after-tax loss of 8.3 million euros ($11.57 million) driven partially by sluggish sales of natural medicines, which it also manufactures. In 2012, Weleda’s total sales grew 5 percent to 324 million euros or $416.5 million. Natural cosmetics, which make up 70 percent of the firm’s revenues, had a sales uptick of 6 percent, rising to 227 million euros last year, some $316.5 million. All dollar figures are calculated at average exchange for the period. Looking at the current fiscal year, Weleda says it estimates growth of 2 percent in 2013.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews