LONDON — Wella has developed a new molecule that promises high efficacy but with a reduced risk of developing an allergy to hair color. Traditional dye molecules PPD and PPT, which are in 90 percent of color products in the market and key to creating natural, brown and dark hair colors, have been replaced by a new molecule that is central to the formulation of Koleston Perfect Innosense.
Called ME+, the new molecule has a different shape to PPD/PPT, therefore making it less likely to react negatively with T-cell receptors that spark off allergic reactions, or contact dermatitis. That is, when a molecule fits into a T-cell receptor, an allergy exists. So ME+ has been developed so that it will not fit into the receptors.
Wella has created 22 shades of Innosense, which global creative director of color Josh Wood said equates to a limitless set of options. “When you have a paint box with 22 colors in it, you can create anything you want,” he said at the product’s launch in London.
The product offers 100 percent coverage and up to three levels of lift in shades from blonde and red to brunette and black.
“We developed this because at the core of what we do, we state that our goal is to elevate the profession,” said Wella global president Adil Mehboob-Khan. “In the spirit of elevating the profession, [innovation] is something that we wanted to do. It helps bring new customers in, eliminate the negative through the development of new science that could be the future.”
Mehboob-Khan said that the company had committed to growing its R&D investment by 5 to 10 percent over the next five years because it was encouraged by the strong results that the launches of Illumina and Color ID. “The investments are working for us,” he said. “Our reputation on color is strong and everything we’ve launched has been a success, not just for us but for our clients, driving their revenues by enabling them to try new services.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)