LONDON — Wella has developed a new molecule that promises high efficacy but with a reduced risk of developing an allergy to hair color. Traditional dye molecules PPD and PPT, which are in 90 percent of color products in the market and key to creating natural, brown and dark hair colors, have been replaced by a new molecule that is central to the formulation of Koleston Perfect Innosense.
Called ME+, the new molecule has a different shape to PPD/PPT, therefore making it less likely to react negatively with T-cell receptors that spark off allergic reactions, or contact dermatitis. That is, when a molecule fits into a T-cell receptor, an allergy exists. So ME+ has been developed so that it will not fit into the receptors.
Wella has created 22 shades of Innosense, which global creative director of color Josh Wood said equates to a limitless set of options. “When you have a paint box with 22 colors in it, you can create anything you want,” he said at the product’s launch in London.
The product offers 100 percent coverage and up to three levels of lift in shades from blonde and red to brunette and black.
“We developed this because at the core of what we do, we state that our goal is to elevate the profession,” said Wella global president Adil Mehboob-Khan. “In the spirit of elevating the profession, [innovation] is something that we wanted to do. It helps bring new customers in, eliminate the negative through the development of new science that could be the future.”
Mehboob-Khan said that the company had committed to growing its R&D investment by 5 to 10 percent over the next five years because it was encouraged by the strong results that the launches of Illumina and Color ID. “The investments are working for us,” he said. “Our reputation on color is strong and everything we’ve launched has been a success, not just for us but for our clients, driving their revenues by enabling them to try new services.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion