BERLIN — Wella Professionals’ new hair dye formula, called Illumina Color, is stepping into the limelight.
The Procter & Gamble salon hair care brand is being trumpeted as the biggest color innovation of the last 20 years. Inspired by luminosity of natural light on hair, Illumina is designed to deliver multitonal, natural-looking shades while minimizing damage to hair and providing 100 percent gray coverage. Five years in development, the new line will be launched in the U.S. in January, following its roll out in the U.K. and Western Europe.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)