BERLIN — Wella Professionals’ new hair dye formula, called Illumina Color, is stepping into the limelight.
The Procter & Gamble salon hair care brand is being trumpeted as the biggest color innovation of the last 20 years. Inspired by luminosity of natural light on hair, Illumina is designed to deliver multitonal, natural-looking shades while minimizing damage to hair and providing 100 percent gray coverage. Five years in development, the new line will be launched in the U.S. in January, following its roll out in the U.K. and Western Europe.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)