Wendy Williams is full-blown hair obsessed. The television talk show host has worn a wig every day for 12 years and is now taking her passion for hair to new lengths with a wig collection of her own.
“Perhaps if I had a smaller personality, the hair on my head would be fine,” said Williams, who just finished the fourth season of her show, which has been renewed on Fox through 2017. “But the bigger the hair the smaller the hips [look].”
The radio-turned-TV host began wearing wigs 15 years ago after being diagnosed with Thyroid disease, which caused her natural hair to thin.
At first, she said she used to fib and tell people she wore weaves. But Williams swore off weaves more than a decade ago in favor of wigs. She’s even created her own wig vernacular complete with wigologist (wig hair stylist), wiggie (wig devotee) and wigitry (the study of wigs), which she casually weaves into the conversation as if they belong in Merriam-Webster. Hair also plays a starring role on “The Wendy Williams Show” with skits like Hairpiece Theater and sneak peaks into her wig room.
Williams will launch the Wendy Williams Hair World Collection on especiallyyours.com and wig.com on Sept. 1, although 12 styles are available online now. The collection, created with Specialty Commerce, includes more than 40 wig styles priced between $49 and $999 for the hand-tied, human hair wig called Wendy, and assorted weaves, hairpieces and headbands, ranging from $39 to $149.
Williams sees opportunity for the line to expand to beauty supply stores, such as Harmon Discount and Sally Beauty Supply.
She’s brimming with wig tips too: Use a bit of sea salt to take down the shine on a synthetic wig, cut a few strands near the hairline and loosen them with a toothbrush to create “baby hairs,” and sew in extensions to give a wig extra volume. Or take it straight to the beauty parlor to have it styled.
“Working with the wigs is like therapy to me,” said Williams.
She said she road tested a number of wigs in the collection. “I wore them to the grocery store, to the bank and to the mall,” she said, adding that while she normally opts for human hair versions, she dons synthetic wigs at the gym or the pool — yes, she dips her head underwater — because they are lightweight and dry quickly.
“She has a mission: Every woman should wear wigs,” said Specialty Commerce chief executive officer Christian Feuer.
While hair is a major beauty focus for Williams, she also pays close attention to her skin. “I really appreciate having beautiful skin,” said Williams, who recently turned 49 years old. She said she likes drugstore brands but “swears by Elizabeth Arden.” She’s also dabbled with Botox, but hasn’t seen a needle for nearly a year. Her routine is simple: “After the show, I immediately take my face makeup off. First I clean with wipes and then a washcloth and then apply a serum and let it sit for hours. I do have appreciation for a bare face...as long as my hair is set.”
Williams is open to additional beauty categories and alliances as well. “Who wouldn’t want to have a cosmetics endorsement? I am a beauty girl,” she said.
Williams, whose is currently starring in “Chicago: The Musical” on Broadway, playing the role of Matron Mama Morton through Aug. 11, also recently launched Wendy Williams Productions, which will produce reality, game and talk shows. Where does she find the energy? “It’s a natural enthusiasm for life....I don’t stay sad or mad for long.”
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye