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Redken Body Full Instant Bodifier, Phyto Professional Fiber Paste, Aveda Light Elements, Kenra Platinum Sheer Holding Spray, Garnier Fructis Style Full Control Hairspray, Living Proof Full Thickening Cream and Alterna Caviar Hold Hair Spray.

Redken Body Full Instant Bodifier, Phyto Professional Fiber Paste, Aveda Light Elements, Kenra Platinum Sheer Holding Spray, Garnier Fructis Style Full Control Hairspray, Living Proof Full Thickening Cream and Alterna Caviar Hold Hair Spray.

George Chinsee

Appeared In
Special Issue
Beauty Inc issue 12/11/2009

The newest styling products boost hair volume and provide all-day hold without gunky buildup.

This story first appeared in the December 11, 2009 issue of WWD.  Subscribe Today.

 

01 REDKEN BODY FULL INSTANT BODIFIER VOLUMIZING FOAM FOR BABY FINE HAIR
This thickening liquid-to-foam formula gives 24 hours of volume without crunchy residue, thanks to ingredients such as detangling cotton and restorative soy protein. ($16; redken.com)

 

02 PHYTO PROFESSIONAL FIBER PASTE WITH ACACIA COLLAGEN
Cuticle-smoothing acacia collagen features in this pliable wax that delivers day-long hold and protection from heat styling. ($24; Phyto Universe)

 

03 AVEDA LIGHT ELEMENTS TEXTURIZING CREME
Scented with essential oils of grapefruit, ginger and sustainably sourced Australian sandalwood, this soft wax is made of organic beeswax and amur corktree. ($24; Aveda)

 

04 KENRA PLATINUM SHEER HOLDING SPRAY MINIMAL HOLD
This quick-drying hair spray promises to diffuse frizz and flyaways while providing humidity resistance. ($18; kenra.com)

 

05 GARNIER FRUCTIS STYLE FULL CONTROL ANTI-HUMIDITY HAIRSPRAY WITH NATURAL BAMBOO EXTRACT
Garnier’s nonaerosol follow-up to its Anti-Humidity Hairspray provides hold in up to 90 percent humidity and promises 24-hour control. ($4.11; mass retailers)

 

06 LIVING PROOF FULL THICKENING CREAM
Following the debut of its No Frizz line, Living Proof’s team of MIT scientists’ second discovery comes in the form of beta-amino ester 1, a new material said to boost hair volume. A dime-size amount provides long-lasting fullness and flexibility. ($24; QVC, Sephora)

 

07 ALTERNA CAVIAR ANTI-AGING COLOR HOLD EXTRA HOLD HAIR SPRAY
Formulated with a color-hold technology, this spray allows hair to be brushed fully through without losing shape and hold. The antioxidant-rich styler also contains the brand’s proprietary Age-Control Complex. ($26; Ulta)