By  on June 20, 2008

First place is a good place to be, but unfortunately it's getting crowded at the top.

Just ask the founders of Tela Beauty Organics, a 12-item hair care line comprising eight shampoos and conditioners and four treatment and styling products, which in April launched the hair care industry's first items with the USDA Organic Seal. Indeed, the line — which has two items bearing the seal — entered seven Barneys New York locations in the spring, technically beating Intelligent Nutrients, a soon-to-be-launched line currently touting itself as first-to-market with the seal on 11 different products.

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