New York — Hair care marketer Zotos International Inc. has named Ron Krassin president and chief executive officer.
This story first appeared in the July 30, 2008 issue of WWD. Subscribe Today.
Krassin joined Zotos, owned by Tokyo-based Shiseido Co. Ltd., in 2004 as chief operating officer. Four months later, he was promoted to president.
Prior to joining Zotos, Krassin spent seven years at Remington Products Co. and five years at Procter & Gamble Co.
Zotos noted that last year, Krassin “spearheaded the successful restaging of Zotos’ 22-year-old Bain de Terre brand.” Additionally, Joico, a hair care brand marketed by Zotos, has experienced growth of 60 percent in the last two years and launched earlier this year a line called Renu, which is billed as antiaging hair care and is carried in more than 500 salons.