Francesco Risso will become creative director of the label.
The designer had most recently been freelancing after running his own label and working at Cerruti and Jack Wills.
P3 Pure and its Primal Pit Paste wins $10,000 to help expand.
After seeing a need for men’s beard grooming products, a former barbershop owner cooked up his own.
The service has received more than $45 million in investments from private equity company Riverside Co.