WWD.com/beauty-industry-news/health-beauty-aids/bliss-crunch-partnership-extends-into-the-locker-room-6487846/
government-trade
government-trade

Bliss, Crunch Partnership Extends Into the Locker Room

Beginning Nov. 15, all Crunch members will have Bliss spa products available for their post-workout showers.

Bliss products enter Crunch.

Through its newest partnerships with Crunch gyms, Bliss hopes to help motivate reluctant gym-goers.

Beginning Nov. 15, all Crunch members will have Bliss spa products available for their post-workout showers. Located inside the locker rooms of all San Francisco-, Los Angeles-, Washington D.C.-, New York- and Miami-based Crunch locations will be shampoo, conditioner, body wash and lotion from Bliss’s signature Lemon + Sage collection. Keith Worts, president of Crunch, said of the union, “I think there is a lot our two brands can do together to help promote overall wellness to both Crunch’s members and Bliss’ clientele.”

Beyond a Bliss-full shower experience, the partnership will offer additional incentives for Crunch members through exclusive discounts, Bliss event access, and access to Bliss products for sampling and purchase in Crunch locations.

This isn’t the first time Bliss and Crunch have come together for a spa-inspired gym experience; the brands combined products with fitness this summer. FatGirlSixPack — a gel that sets out to help firm and tone the tummy — was incorporated into a half an hour, six-pack attack ab-sculpting class and there is the possibility of additional class-product integration in the future. According to Mike Indursky, Bliss president, “This partnership drives home Bliss’ mission to help improve the wellness of men and women to make them look and feel healthy, happy and beautiful — now, Crunch members can experience the best in fitness and the best in skin care, all under one roof.”