Cosmoprof Shanghai Now Set for September

A revamped version of the Cosmoprof Shanghai 2009 trade show will be held in September.

Cosmoprof Shanghai Exhibitions Ltd. has rescheduled until September a revamped version of the Cosmoprof Shanghai 2009 trade show, which was originally to have taken place Thursday, today and Saturday.

This story first appeared in the January 16, 2009 issue of WWD.  Subscribe Today.

The exhibition will be rebranded as a high-profile event called Shanghai Style, stated Cosmoprof Shanghai Exhibitions Ltd., which added the event will now take place Sept. 1 and 2 at the Shanghai Exhibition Center in the Puxi district.

A source familiar with the situation said that a conflict with the “Chinese New Year and also some challenges with having availability of the exhibition center” led to the decision to cancel the original January time frame.

“It was a combination of these factors,” she added, “[and] was not a spur-of-the-moment decision.”

Another source speculated that the economic environment could have been a factor that led to the decision to delay the show. “Nobody was going,” said the source.

“The decision to reschedule began in conversations in mid-2008,” the initial source said. “The event is happening. We used to have it at the beginning of the year, but with the New Year’s celebrations in January, that made it a little bit difficult to coordinate.”