Parfums de Coeur has acquired Dr. Teal’s Therapeutic Solutions, a bath brand producer, from Advanced Beauty Inc.
Terms of the deal were not disclosed. PDC is a portfolio company of Yellow Wood Partners LLC.
James Stammer, chief executive officer of Parfums de Coeur, said Dr. Teal’s will complement PDC’s existing lineup of alternative designer fragrances, body sprays, colognes and bath products. Dr. Teal’s, sold in more than 30,000 food, drug and mass doors, is the largest branded Epsom salt name in the U.S. Under
Advanced Beauty, Dr. Teal’s sales grew 50 percent over the past five years.
“Dr. Teal’s is a tremendous brand, offering the rare combination of real therapeutic solutions with truly experiential bath and body products,” said Stammer. He plans to pump additional marketing resources into the name to expand the costumer base.
This is the second acquisition for Parfums de Coeur since Yellow Wood purchased the maker of brands such as Bod Man and Body Fantasies in 2012. Yellow Wood added Calgon to Parfums de Coeur’s lineup early in 2013 through the acquisition of Ilex.
“Dr. Teal’s is an ideal add-on investment for Parfums de Coeur, as we believe that the Parfums’ management team will be able to add even more firepower to an already growing and well-positioned brand,” said Dana Schmaltz, a partner in Yellow Wood. “The acquisition fits our strategy of building Parfums into a broader personal-care business in many ways.”
Advanced Beauty, owned by former Wal-Mart executive Chris McClain, overhauled Dr. Teal’s over the years, giving it a more contemporary positioning. Advanced is best known for its Bodycology range, the number-one specialty bath brand, according to Nielsen data.
The deal marks the second beauty acquisition in two weeks, following the TPG Growth’s purchase of E.l.f. Cosmetics two weeks ago.