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1901: King Gillette establishes the American Safety Razor Co., which changed its name to Gillette Safety Razor Co. in 1902.
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1904: Gillette obtains patent for his safety razor design.
1910: The company enters sports advertising by unveiling print ads featuring baseball stars like Honus Wagner.
1915: The company introduces the first women’s razor, the MiLady Décolletté, packaged in a flowery feminine case and positioned as a tool for shaving under arms.
1917: The U.S. government requests Gillette supply razors and blades for the U.S. Armed Forces during World War I.
1938: Old Spice for Men is introduced.
1946: Gillette introduces its Blue Blade Dispenser, eliminating the need to manually unwrap blades.
RELATED STORY: P&G’s Patrice Louvet Talks Shave Care >>
1952: Gillette introduces its mascot, Sharpie the Parrot.
1953: Gillette Foamy Shaving Cream is launched.
1957: The Gillette Adjustable Razor is the first to offer three settings for light, medium and heavy beards.
1971: The Trac II razor, billed as the first twin-blade system — for a closer shave with less nicks and cuts — rolls out.
1975: The brand introduces Daisy, a disposable shaving option for women.
1976: Gillette launches Good News, the first disposable twin-blade razor.
1977: Atra, Gillette’s first pivoting-head razor, designed to provide better contact with the skin, makes its debut.
1989: Featuring the first spring-mounted twin-blade technology, Sensor was designed to adjust to the curves of the face for a more comfortable shave.
1992: Sensor for Women launches, featuring a first-of-its-kind lightweight, ribbed plastic handle, differing from heavier male designs.
1996: The Art of Shaving, founded by Manhattan-based couple Myriam Zaoui and Eric Malka, opens its first store in New York.
1998: Mach 3 offers the first triple-blade shaving system, coupled with spring-mounted and pivoting-blade technology.
2001: Gillette launches Venus, billed as the first razor “designed for women and their bodies,” with three individually adjusting blades, a rounded, pivoting head and protective cushions to guard against cuts.
2005: P&G acquires Gillette for $57 billion.
RELATED STORY: P&G Beauty Timeline, From Soap to Scent >>
2005: Gillette launches the Gillette Fusion shaving system — the first to feature innovative technology both on the front and back of the blade cartridge, with a five-blade shaving surface and a precision trimmer on the back.
2009: P&G acquires The Art of Shaving.
2010: Fusion ProGlide and ProGlide Power offers men thinner finer blades to minimize shaving discomfort.
2012: Fusion ProGlide Styler, a 3-in-1 tool for men who style their facial hair, is introduced, combining trimming technology from Braun with Gillette blade technology.
2012: Venus + Olay rolls out, combining the close shave of a Venus razor with Olay moisture bars foregoing the need of a shaving cream. For this launch the brand becomes Sports Illustrated’s first beauty partner.
2012: P&G sponsors a team of 24 athletes from 18 countries to represent Gillette at the London Olympic Games.