Marketing and Trends

Accessories News

Marketing and Trends

Glamsquad's GLAMTAXI

Glamsquad’s Fashion Week Focus

A limited-edition campaign from the on-demand beauty services app is offering complimentary makeup touch-ups and braiding to busy show attendees.

Four key Instagram influencers who have helped propel Anastasia Beverly Hills to a prime spot on the social media platform.

Instagram Drives Anastasia Beverly Hills’ Sales

How Anastasia Beverly Hills used Instagram to go from a brow powerhouse to one of beauty’s fastest-growing makeup brands.


The Beauty Market’s Diversity Reach

As the U.S. population becomes ever more blended, beauty marketers are dramatically reexamining how they reach women of color.

Nielsen Study: Support Existing Products for Long-Term Success

The study notes that 55 percent of new products begin to decline in sales in year two, while 69 percent have fallen by year three.

Cosmetica Italia president Fabio Rossello

Italian Beauty Market Upbeat for the Year

A forecast for 2015 predicts that consumers and businesses will weather the crisis, allowing the Italian cosmetics sales to exceed 9.4 billion euros ($10.2 billion) by the end of the year.

Cover Girl Mascara

Millennials’ Top Beauty Brands

In a consumer survey, Millennials crave value and quality when it comes to beauty products.


App Watch: Periscope

When the live-streaming app Periscope launched on March 26, more than one million users signed in within the first 10 days.


Marketing Makeover: Shiseido’s Ibuki Ad Campaign

This year, Shiseido retrenched, creating a new campaign for Ibuki—complete with fun language and colors that pop— that launches in August.


Social Studies: Patricia Reynoso’s Favorite Latina Beauty Instagrammers

Patricia Reynoso, editor of Glam Belleza Latina, shares her favorite inspiring and influential Latina beauty Instagrammers.