Marketing and Trends

Accessories News

Marketing and Trends

Beauty Editors Make Peace With Bloggers

For new beauty Web site Mimi, social media influencers have helped fuel growth.

Kiehl's

Kiehl’s, Edgy by Store Design

Staying true to its apothecary roots is at the forefront of Kiehl’s store design strategy.

A product from Suave's Luxe Style Infusion Collection.

Unilever May Avoid Color, Fragrance, Sees Opportunity in Men’s Skin Care

Unilever North America president Kees Kruythoff and executive vice president of personal care Tamara Rogers discussed the company’s personal care strategy at a CEW event.

Chanel Rouge Coco in Chéri

Chanel Beauty Leads in Brand Intimacy, According to Report

Clinique, Estée Lauder, MAC, Dove and Bobbi Brown were also in the top 10.

Jessica Herrin

Beauty Digital Forum: Ever Skincare: Transforming Skin Through Social Selling

A combination of high tech and high touch is the key to success for Jessica Herrin, chief executive officer of Stella & Dot Family Brands.

@lustrelux

Charting the Rise of Luxtrelux

What’s the recipe for social media success?

@Trendmood1 Instagram homepage

Sophie Shab’s Trendmood: Posting Beauty Scoops to Instagram

For the most up-to-date makeup news on Instagram, beauty junkies rely on Sophie Shab.

Beauty brands using ModiFace technology let customers try on makeup using live, 3D video.

ModiFace Grows Augmented Reality Beauty Offerings

Using augmented reality to test beauty products means more sales and brand awareness for beauty brands.

Asian Beauty Brands Excel Digitally in China

Asian beauty brands are outperforming their European and American counterparts when it comes to their digital competence in China, according to research firm L2.